The Dole canned fruit range has been relaunched and expanded by the Dole Sunshine Company in the UK to provide consumers with several convenient options that suit their lifestyle.
The fruit range now includes three different cuts of the brand's premium Tropical Gold Pineapple along with a new Tropical Fruit Mix in a 227-gram can. The products will maintain a competitive price point despite the updates with 227-gram cans coming in at just £1 each. The updates are expected to keep the brand agile in the face of an ever-changing marketplace.
UK Sales Director Andrew Bradshaw spoke on the updates to the Dole canned fruit range saying, "We know these kinds of ambient products are becoming increasingly popular with consumers at present, as they not only offer good value, but increased flexibility with longer shelf lives, meaning less waste. We’ll be supporting the launch with a multi-faceted media plan including geo-targeted ads, sampling, PR, social media advertising and in-store activation."
Why This Trend Is Growing
- Expanded Canned Fruit Ranges
- Disruptive innovation opportunity: Develop innovative packaging solutions to enhance convenience and reduce waste in canned fruit products.
- Premium Tropical Gold Pineapple
- Disruptive innovation opportunity: Explore new ways to enhance the flavor and quality of tropical fruits in canned formats.
- Increased Popularity of Ambient Products
- Disruptive innovation opportunity: Create new ambient products that offer good value, longer shelf lives, and increased flexibility for consumers.
Industries Being Reshaped
- Food Packaging
- Disruptive innovation opportunity: Develop innovative packaging solutions to enhance convenience and reduce waste in the food packaging industry.
- Canned Fruit
- Disruptive innovation opportunity: Explore new ways to enhance the flavor and quality of canned fruits in the food industry.
- Convenience Foods
- Disruptive innovation opportunity: Create new convenience food products that offer good value, longer shelf lives, and increased flexibility for consumers.
