The Frisk Company recently teamed up with talented artist Takashi Murakami to create a line of limited edition candy tablets with surrealist designs incorporating flowers and skull characters that capture a whimsical aesthetic thanks to the use of pastel colors.
Frisk is a mint brand that creates strongly refreshing candies and with Murakami's designs, the sweets look much more fanciful and playful. The traditional candies feature Frisk's iconic minty flavorings paired with colorful artistic designs of skulls, flowers with smilie faces and patterned circles. Each of the candies featured a two coated coloring with a pastel hue on one side and a white layer on the other. The collaboration between the two brands merge Asian art styles with European edibles.
What Makes This Trend Stand Out
- Artistic Candy Designs
- Collaborating with visual artists to create unique and aesthetically pleasing candy designs that appeal to consumers' senses.
- Whimsical Packaging
- Developing creative packaging designs that captures the playful aesthetic of the candy.
- Merging Cultures in Confectionary
- Blending different cultural art styles with traditional candy making to create unique, flavorful and visually appealing products.
Sectors Adopting This
- Confectionary Industry
- Innovation opportunities exist for candy manufacturers to collaborate with visual artists, using unique designs and flavors to capture consumer preference.
- Visual Art Industry
- Opportunities exist for artists to collaborate with candy manufacturers to create unique products for a diverse target market.
- Packaging Industry
- Innovation opportunities for the packaging industry to experiment with more colorful, whimsical and artistic designs to capture consumers' attention and increase brand equity.
