Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Life-Sized Board Games

Candy Land Takes Over San Francisco's Lombard Street

— August 21, 2009 — Life-Stages
Residents of Lombard Street in San Francisco got quite the treat when Hasbro decided to celebrate the 60th anniversary of Candy Land by turning the infamous winding street into a life-size version of the game.

Two separate teams of children (Francisco Children’s Hospital versus Friends of the Children) were given the opportunity to compete in Lombard Street’s Candy Land and the winners received prizes from Debbie Does Cakes.

Implications - One of the best ways a company can generate instant attention for its brand is by participating in an elaborate publicity stunt. By unabashedly attempting to lure consumers in through viral marketing, the company ensures coverage from the media and attention from curious on-lookers who witness the stunt. The stunt stands a good chance of going viral if it is unannounced and the brand allows the witnesses to disseminate information on it via social media.
Trend Themes
1. Elaborate Publicity Stunts - Companies can generate instant attention for their brands by participating in elaborate publicity stunts, ensuring media coverage and capturing the curiosity of on-lookers.
2. Viral Marketing - Unannounced stunts that allow witnesses to disseminate information via social media have a high chance of going viral, creating widespread attention for the brand.
3. Life-sized Experiences - Creating life-size versions of popular games or experiences can provide unique and immersive entertainment opportunities for consumers, leading to increased brand engagement.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can explore the use of elaborate publicity stunts and viral marketing strategies to generate attention for their clients' brands.
2. Event Planning and Entertainment - Event planning and entertainment industries can capitalize on the trend of creating life-size versions of games or experiences to offer unique and immersive entertainment options to their customers.
3. Social Media and Digital Platforms - Social media and digital platforms can play a crucial role in amplifying the impact of viral marketing campaigns, allowing brands to reach a wider audience and increase their online presence.
4.1
Score
Popularity
Activity
Freshness