Residents of Lombard Street in San Francisco got quite the treat when Hasbro decided to celebrate the 60th anniversary of Candy Land by turning the infamous winding street into a life-size version of the game.
Two separate teams of children (Francisco Children’s Hospital versus Friends of the Children) were given the opportunity to compete in Lombard Street’s Candy Land and the winners received prizes from Debbie Does Cakes.
Implications - One of the best ways a company can generate instant attention for its brand is by participating in an elaborate publicity stunt. By unabashedly attempting to lure consumers in through viral marketing, the company ensures coverage from the media and attention from curious on-lookers who witness the stunt. The stunt stands a good chance of going viral if it is unannounced and the brand allows the witnesses to disseminate information on it via social media.