The Candice Swanepoel Terry Richardson captures reveal a different side of the South African beauty.
Best known for her work with lingerie brand Victoria's Secret, the model proves she's still stunning without all of that glitter and make-up. Swanepoel lets her natural beauty shine through and is as captivating as ever with a casual v-neck and her hair worn down.
Don't be fooled by the Victoria's Secret Angel she poses as, Candice Swanepoel is definitely a natural beauty at heart.
Implications - No longer interested in over extravagant looks, modern consumers are looking for ones that are more natural. Designs that take on an organic approach appeal to shoppers who prefer a more laid-back aesthetic. In order to attract a wider audience, a company could hone in on this desire for more classic items.
What's Driving This Trend
- Natural Beauty
- Consumers are looking for more natural looks, creating opportunities for organic designs.
- Laid-back Aesthetic
- The desire for a more casual, organic approach is growing, creating new design opportunities.
- Minimalistic Style
- Modern consumers are seeking simple and understated designs, opening the door for minimalist aesthetics.
Who This Affects Most
- Cosmetics
- There is an opportunity to capitalize on the trend of natural beauty in the cosmetics industry by creating organic and simplistic products.
- Fashion
- The growing demand for a laid-back and minimalistic aesthetic is creating opportunities for fashion designers to incorporate more simple, classic designs into their collections.
- Photography
- The trend towards natural beauty and less extravagance in cosmetics is creating photography opportunities for more simplistic, natural photo shoots.
