The Candice Swanepoel Terry Richardson Captures are Makeup Free
Leslie Chen — August 6, 2011 — Fashion
References: google & fashionising
The Candice Swanepoel Terry Richardson captures reveal a different side of the South African beauty.
Best known for her work with lingerie brand Victoria's Secret, the model proves she's still stunning without all of that glitter and make-up. Swanepoel lets her natural beauty shine through and is as captivating as ever with a casual v-neck and her hair worn down.
Don't be fooled by the Victoria's Secret Angel she poses as, Candice Swanepoel is definitely a natural beauty at heart.
Implications - No longer interested in over extravagant looks, modern consumers are looking for ones that are more natural. Designs that take on an organic approach appeal to shoppers who prefer a more laid-back aesthetic. In order to attract a wider audience, a company could hone in on this desire for more classic items.
Best known for her work with lingerie brand Victoria's Secret, the model proves she's still stunning without all of that glitter and make-up. Swanepoel lets her natural beauty shine through and is as captivating as ever with a casual v-neck and her hair worn down.
Don't be fooled by the Victoria's Secret Angel she poses as, Candice Swanepoel is definitely a natural beauty at heart.
Implications - No longer interested in over extravagant looks, modern consumers are looking for ones that are more natural. Designs that take on an organic approach appeal to shoppers who prefer a more laid-back aesthetic. In order to attract a wider audience, a company could hone in on this desire for more classic items.
Trend Themes
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Natural Beauty — Consumers are looking for more natural looks, creating opportunities for organic designs.
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Laid-back Aesthetic — The desire for a more casual, organic approach is growing, creating new design opportunities.
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Minimalistic Style — Modern consumers are seeking simple and understated designs, opening the door for minimalist aesthetics.
Industry Implications
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Cosmetics — There is an opportunity to capitalize on the trend of natural beauty in the cosmetics industry by creating organic and simplistic products.
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Fashion — The growing demand for a laid-back and minimalistic aesthetic is creating opportunities for fashion designers to incorporate more simple, classic designs into their collections.
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Photography — The trend towards natural beauty and less extravagance in cosmetics is creating photography opportunities for more simplistic, natural photo shoots.
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