The Canadian Hunter Whisky campaign shows that when stuck between a rock and a hard place, there is only one whisky that a person would want by their side. An adventurous ad campaign for an adventurous alcoholic beverage, it centers around burly men "defying death and kicking ass in the wild," as the ad agency puts it, spurred on by the swig of courage they gained thanks to Canadian Hunter Whisky.
The Canadian Hunter Whisky campaign was conceived by Canadian ad agency Cornett-IMS. Inspired by stag magazine covers from the '50s and '60s such as Man’s Life, Man’s Action and True Adventure, the ad campaign has a Chuck Norris vibe to it. The Canadian Hunter Whisky campaign appeals to a man's man, the one who would "live to tell the tale," as the tag line states.