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Oversize Change Bags

Betsey Johnson's Canadian Coin Purses Made For Northern Needs

— June 8, 2009 — Fashion
I think Betsey Johnson was thinking about Canada when she created her oversized change purse bag. Her neighbors to the north notoriously have the bulk of their currency in coins.

This Betsey Johnson bag was spotted at the Worn Fashion Journal Fundraiser titled SOL(e)D. Its owner really rocks it with her cute retro look and Betsey would be proud.

Implications - Utility, novelty and style are three qualities that so rarely seem to go together. When they do, consumers take note in a decidedly enthusiastic way. By incorporating all three concerns into one product, Betsey Johnson serves as an example to companies looking to offer consumers a product that is out of the ordinary, and yet still tackles a need they might not even have realized they had.
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