The Canada Goose PBI BE@RBRICK Raises Polar Bear Awareness
Jana Pijak — March 6, 2020 — Fashion
References: canadagoose
Canada Goose and MEDICOM TOY teamed up to release a limited edition Canada Goose PBI BE@RBRICK. The collectible figurine launched on Thursday, February 27th (International Polar Bear Day) and aims to raise funds for Polar Bears International (PBI) -- a non-profit organization on a mission "to conserve polar bears and the sea ice they depend on" by exploring this cause through "media, science, and advocacy."
With the current global climate crisis leading to a decline in sea ice, polar bear habitats have been severely affected. The exclusive Canada Goose PBI BE@RBRICK aims to bring attention to the damaging impact of global warming on the Arctic landscape and is promoted with a powerful “What Affects Them, Affects Us All” message.
This conservation-themed campaign also celebrates Canada Goose's new PBI Spring capsule collection. While its polar bear blue has been synonymous with its expedition outerwear, the company now offers rainwear, lightweight down options and more in the signature shade. To bring further attention to the cause, Canada Goose partnered with Stept Studios for its Bare Existence documentary exploring Arctic preservation.
The Canada Goose PBI BE@RBRICK can be purchased exclusively at canadagoose.com, select Canada Goose
retailers and Hypebeast’s HBX webstore, with a portion from proceeds going directly to Polar Bears International and its research and conservation efforts.
With the current global climate crisis leading to a decline in sea ice, polar bear habitats have been severely affected. The exclusive Canada Goose PBI BE@RBRICK aims to bring attention to the damaging impact of global warming on the Arctic landscape and is promoted with a powerful “What Affects Them, Affects Us All” message.
This conservation-themed campaign also celebrates Canada Goose's new PBI Spring capsule collection. While its polar bear blue has been synonymous with its expedition outerwear, the company now offers rainwear, lightweight down options and more in the signature shade. To bring further attention to the cause, Canada Goose partnered with Stept Studios for its Bare Existence documentary exploring Arctic preservation.
The Canada Goose PBI BE@RBRICK can be purchased exclusively at canadagoose.com, select Canada Goose
retailers and Hypebeast’s HBX webstore, with a portion from proceeds going directly to Polar Bears International and its research and conservation efforts.
Trend Themes
1. Conservation-themed Collectibles - Non-profit organizations focused on conservation can collaborate with companies to create limited edition collectibles, raising awareness and funds for their causes.
2. Climate Crisis Messaging - Companies can integrate messaging around the climate crisis into their products and marketing campaigns to increase awareness and promote action towards addressing the issue.
3. Documentary Partnerships - Brands can partner with filmmakers and production studios to produce documentaries that complement their product offerings and raise awareness for social and environmental causes.
Industry Implications
1. Collectibles - The collectibles and merchandise industry can partner with non-profit organizations to create collectibles that raise awareness and funds for conservation efforts.
2. Fashion - Sustainability and climate action can be integrated into fashion collections and marketing campaigns, promoting awareness and action towards addressing the climate crisis.
3. Media and Entertainment - Media and entertainment companies can partner with brands and non-profit organizations to produce documentaries and other content that raise awareness for social and environmental causes.
5.1
Score
Popularity
Activity
Freshness
