In order to promote the latest selection of Camper shoes for the Fall/Winter 2016 season, the brand employed the creative Romain Kremer to be the director of its editorial.
Making use of highly eccentric imagery, the campaign shows different types of shoes next to subjects who embody them. For example, a vibrant futuristic platform boot is shown alongside a green-skinned woman from another planet, whose clothing, hair and features coincide with the colorway of the Camper shoes.
Another shows a man with slicked-back cartoon-like blue hair next to a sleek sneaker of the same tone, with his appearance reflecting it in an eye-catching way. In its original campaign, Camper shoes does well in capturing the attention of consumers, inciting them to have a greater appreciation for the designs.
Why This Trend Is Growing
- Eccentric Imagery
- Using highly eccentric imagery can capture consumer attention and incite greater appreciation for designs.
- Personalized Branding
- Showcasing subjects who embody the shoes helps create a sense of personalization and connection with the brand.
- Creative Collaborations
- Employing creative directors like Romain Kremer can bring a fresh perspective to footwear campaigns and attract attention.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage eccentric imagery and personalized branding to create unique and engaging marketing campaigns.
- Retail
- Retailers can explore creative collaborations with artists and directors to produce captivating and memorable brand experiences.
- Advertising
- The advertising industry can embrace eccentric imagery to create disruptive and attention-grabbing campaigns that resonate with consumers.
