In order to promote the latest selection of Camper shoes for the Fall/Winter 2016 season, the brand employed the creative Romain Kremer to be the director of its editorial.
Making use of highly eccentric imagery, the campaign shows different types of shoes next to subjects who embody them. For example, a vibrant futuristic platform boot is shown alongside a green-skinned woman from another planet, whose clothing, hair and features coincide with the colorway of the Camper shoes.
Another shows a man with slicked-back cartoon-like blue hair next to a sleek sneaker of the same tone, with his appearance reflecting it in an eye-catching way. In its original campaign, Camper shoes does well in capturing the attention of consumers, inciting them to have a greater appreciation for the designs.
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