Shot on location at the royal botanic gardens in Sydney, Australia, the Camilla SS13/14 Pachamama ad campaign is incredibly exotic. Although the plant life plays a large part, the fashion has an even bigger role. Full of vibrant colors, busy prints and loose silhouettes, the designs are fit for a tribal queen.
The Camilla SS13/14 Pachamama ad campaign was inspired by the goddess it was named after, who is worshiped by the indigenous tribes of the Andes. Model Holly Rose Emery could easily be mistaken for a divine deity in her visually striking wardrobe. Posing in front of photographer Justin Ridler's lens, the blonde beauty is clad in delicate cottons, silk and leather that are given a modern touch by way of some psychedelic patterns. It is certainly a worldly collection.
Why This Trend Is Growing
- Exotic Fashion
- There is an opportunity for disruptive innovation in the fashion industry by incorporating vibrant colors, busy prints, and loose silhouettes inspired by tribal designs.
- Tribal Influences
- Businesses can explore disruptive innovation by incorporating tribal-inspired prints and designs into their fashion collections.
- Ethnic Goddess Worship
- There is potential for disruptive innovation in the fashion industry by creating collections inspired by ethnic goddess worship, incorporating delicate fabrics, psychedelic patterns, and a modern twist.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the tribal-inspired trend by creating collections with vibrant colors, busy prints, and loose silhouettes.
- Photography
- Photographers can explore disruptive innovation by incorporating tribal and psychedelic influences into their fashion photography, creating visually striking and culturally diverse campaigns.
- Textile and Material Manufacturing
- The textile and material manufacturing industry can seize the opportunity for disruptive innovation by producing fabrics that incorporate ethnic patterns and textures, catering to the demand for tribal-inspired fashion.
