Cameron Rad Turns up the Heat with Natural Light in His Work

 - Oct 2, 2011
References: cameronrad & mymodernmet
Cameron Rad knows how to capture the true essence of life at the seaside in California. This beach series is seductive and fresh, with nothing rehearsed.

Based in Los Angeles, Rad uses the spectacular natural light that California offers to give every shot a mesmerizing jovial touch. Gorgeous, carefree young models transport viewers to the beach where love, dreams and curiosity coexist. The sun, the ocean and the landscape are perfect elements to create the feeling of freedom of the teenage years. These shoots could be the perfect marketing campaign for clothing brands such as Hollister or Abercrombie & Fitch. 

Cameron Rad is an editorial and lifestyle photographer whose work is composed of photos that reflect the lives of teenagers and twentysomething adults in a California-inspired environment. His use of light and camera angles produce a vintage/retro style to most of his shots.