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The Calvin Klein Swimwear 2011 Campaign Glistens Under the Sun

 - Dec 9, 2010   Updated: Jul 4 2011
References: calvinklein & fashiongonerogue
The Calvin Klein Swimwear 2011 campaign showcases Marloes Horst sprawling on a sandy beach in a new collection of sultry bathing suits.

In clean-cut bikinis of black or white and cutout onesies, Marloes Horst gleams in a shiny, bronze tan as she lies back and relaxes on the sandy shore. Under the sun, this bombshell model glistens and gleams through simple looks from the Calvin Klein Swimwear 2011 ads.

Implications - One of the simplest ways for a business to market its products is by showcasing them in a particular situation or scenario that generates positive feelings. Consumers will likely invest in a product that is depicted as providing them with enjoyable experiences.