Nike launches a new range of Calm flip flops for the warmer seasons upon us and is the latest to join the Calm series by the sportswear giant. The flip-flops are essentially the same design as the slide iteration but at a new angle. It is meant to retain the brand's foam construction complete with the signature molded footbed and platform rubber sole unit foundation.
The toe thong section is detailed with branding accents in the form of the Swoosh as a difference to the previous single thick strap. It is set to launch in three colorway options with a muted selection of black, cream for a minimal feel, or pink for a bright look. It is set to launch at Nike on July 13th.
Image Credit: Nike
Why This Trend Is Growing
- Calm Flip-flop Sandals
- Opportunity for disruptively comfortable and stylish flip-flops with foam construction and branding accents.
- Muted Colorway Options
- Opportunity for trendy and minimalistic flip-flops in black, cream, and pink colorways.
- Platform Rubber Sole Unit
- Opportunity for flip-flops with a platform rubber sole unit foundation for added height and style.
Industries Being Reshaped
- Sportswear
- Opportunity for sportswear brands to expand their offerings with comfortable and fashionable flip-flop sandals.
- Footwear
- Opportunity for footwear companies to innovate with foam construction and branded detailing in flip-flop designs.
- Fashion Retail
- Opportunity for fashion retailers to cater to the demand for trendy and muted colorway flip-flop options.
