Aesthetic Arctic Editorials

The Vogue US September 2014 Call of the Wild Photoshoot is Frigid

The Vogue US Call of the Wild editorial showcases the beauty of winter alongside model Sasha Pivorarova. In the images taken by photographer Mikael Jansson, Pivorarova posed within thick fur coats and feathered hats, pieces that resonate with arctic climates.

Although this photoshoot is being broadcast as a part of the publication's Fall 2014 set, stylist Tabitha Simmons nonetheless aimed to focus on frigid temperatures. Pivorarova stood alongside young wolves as she posed in warm outerwear and protective garments, each one shielding her from the cold.

Hair expert Anthony Turner contributed to the beauty of this production with flowing bohemian locks. In this way, Turner infused a bit of summertime into the images, a product of messy, unkempt blonde tresses.

Arctic Fashion
Opportunity for fashion brands to create innovative winter clothing lines inspired by arctic climates.
Wildlife Photography
Disruptive innovation opportunity for photographers to capture unique and dramatic shots of models with animals in natural habitats.
Seasonal Hair
Opportunity for hair stylists to experiment with unconventional styles that combine elements of different seasons.

Where This Applies

Fashion
The fashion industry can capitalize on the trend of arctic fashion and create collections that cater to cold climates.
Photography
The photography industry can explore new opportunities in wildlife photography by incorporating models and animals in natural settings.
Beauty
The beauty industry can embrace the trend of seasonal hair and offer new and creative styles that blend elements from different seasons.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 16%
Freshness 8%

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