California 60s Fashion

The latest issue of L’Officiel Turkey Stars Model Chaun Loose

The latest issue of L'Offciel Turkey time travels back to a California 60s setting in order to embrace a specific vintage style. Dark yet summery, it wardrobe is perfect for the temperamental weather that characterizes San Francisco. Known for its warmth in the sun and particularly chilly sting in the shade, California 60s fashion is a great way to be prepared in a practical and chic way.

Put together by stylist Bengisu Gurel, the California 60s fashion featured throughout the editorial is pulled from the likes of Dolce & Gabbana, Dior, Michael Kors and others. The looks were shot by photographer Mehmet Erzincan. They are modeled on Chaun Loose, whose hair and makeup was done by Joshua Conover.

Vintage-inspired Fashion
Companies can capitalize on the popularity of vintage-inspired fashion trends by creating clothing and accessories that pay homage to iconic styles from past decades.
Versatile Wardrobe
Opportunities exist for businesses to innovate by designing clothing that can easily transition between different weather conditions, offering practicality and style.
Retro Glamour
There is potential for disruptive innovation in the beauty industry by creating new hair and makeup products that capture the essence of retro glamour.

Who This Affects Most

Fashion Retail
Fashion retailers can take advantage of the demand for vintage-inspired fashion by curating collections that showcase the California 60s style.
Fashion Photography
Innovative fashion photographers can explore new techniques to capture the essence of the California 60s fashion trend and create visually striking imagery.
Beauty and Cosmetics
Beauty brands can develop new products and looks that allow consumers to recreate the retro glamour of the California 60s fashion era.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 57%
Freshness 8%

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