The CakeStyle website offers female consumers the opportunity to connect with stylists and purchase clothes based on their recommendations. CakeStyle draws off the successful business model of companies like Trunk Club that cater uniquely to men.
CakeStyle is a brilliant idea that taps into the lucrative market of women’s fashion. For consumers that are too busy to go shopping on their own, CakeStyle is a unique solution. After receiving their garments in the mail, women can return the ill-fitting at no charge.
Implications - The web has created the unique opportunities for consumers to connect directly with experts and trained professionals. The CakeStyle lets women consult with fashion connoisseurs. Companies should consider how they can use the web to connect their professionals with consumers in a meaningful way.