Cafe Velo is a coffee shop that tries to bring in mostly customers that enjoy riding around on two wheels: cyclists.
According to the branding designer Pencilwound, "The cafe’s branding revolves around sustainable and eco-friendly graphic design with elements of logo, colour, type and image to represent the brand and the products it sells so passionately." Most of the packaging is made from recyclable materials, which many cyclists will appreciate since they are already playing their part in improving the environment by not driving around in a car all day. For the business cards, Pencilwould kept things quite simplistic, going with a red background with cursive font for the Cafe Velo design on the front.
Offering cyclists sustainable packaging and healthy food is perfect since these people are constantly on the go.
Key Themes Behind This Trend
- Sustainable Packaging
- Opportunity to create innovative packaging solutions using recyclable materials for cafés targeting cyclists.
- Cyclist-focused Branding
- Opportunity to design unique branding strategies that appeal specifically to cyclists.
- Healthy On-the-go Food
- Opportunity to develop nutritious food options catering to the needs of active cyclists.
Where This Applies
- Food Packaging
- Opportunity for food packaging companies to create sustainable and cyclist-friendly packaging solutions.
- Café/restaurant
- Opportunity for cafés and restaurants to cater specifically to the needs and preferences of cycling enthusiasts.
- Healthy Food Industry
- Opportunity for companies in the healthy food industry to target the on-the-go needs of cyclists with nutritious and convenient food offerings.
