Cafe Velo is a coffee shop that tries to bring in mostly customers that enjoy riding around on two wheels: cyclists.
According to the branding designer Pencilwound, "The cafe’s branding revolves around sustainable and eco-friendly graphic design with elements of logo, colour, type and image to represent the brand and the products it sells so passionately." Most of the packaging is made from recyclable materials, which many cyclists will appreciate since they are already playing their part in improving the environment by not driving around in a car all day. For the business cards, Pencilwould kept things quite simplistic, going with a red background with cursive font for the Cafe Velo design on the front.
Offering cyclists sustainable packaging and healthy food is perfect since these people are constantly on the go.