Maison Kitsuné launched a collection of designer-forward cafe merchandise. The lineup consists of unisex clothing that boasts the establishment's name in delicate cursive, as well as some accessories and tableware.
The French brand is the epitome of successful hybridization and convergence. Established in 2002 by Gildas Loaëc and Masaya Kuroki, the firm started out as a music label that later dabbled in the fashion industry. Just over 10 years later, the duo opened two coffee locations in Paris and Tokyo. This year, Kitsuné is tying back to its fashion roots with the line of minimalist unisex cafe merchandise. This not only ties the two sub-businesses together, it also plays into the recent preference of individuals to wear clothing that is branded by their favorite coffee spot.