Streetwear imprint COMME des GARÇONS works in collaboration with retail brand Cactus Plant Flea Market on a new collection of t-shirts made for the Spring/Summer 2020 season. The duo created a range of playful graphics that decorate the simple silhouette.
The collection feature two tees in total, detailed with co-branding accents including text that reads "BE KIND." It accents the first tee right beneath the Cactus Plant Flea Market smiley face emblem with two sets of eyes alongside a series of red star graphics as well. There are also texts that read "GO BE KIND" and "GROW CDG" on the second graphic tee in green and red wheel graphics at the background.
Image Credit: Dover Street Market
Key Themes Behind This Trend
- Collaborative Streetwear Collections
- The trend of fashion brands collaborating on streetwear collections presents an opportunity for innovative partnerships and unique product offerings.
- Playful Graphic Designs
- The trend of incorporating playful graphics on t-shirts opens up possibilities for creative and eye-catching visual designs that appeal to consumers.
- Co-branding Accents
- The trend of using co-branding accents, such as logos and slogans, on apparel creates opportunities for cross-promotion and brand visibility.
Where This Applies
- Fashion Retail
- The fashion retail industry can explore collaborative partnerships to create unique streetwear collections that attract customers and drive sales.
- Graphic Design
- The graphic design industry can capitalize on the trend of playful graphic designs on t-shirts by offering their expertise in creating visually appealing and trendy designs.
- Brand Marketing
- The brand marketing industry can leverage co-branding accents on apparel to enhance brand visibility and create mutually beneficial marketing opportunities.
