BVLGARI has expanded its BVLGARI BVLGARI collection with new aluminium and 33mm watch releases designed for the summer season. The BVLGARI BVLGARI Aluminium range includes a white model with an opaline varnished dial and matching rubber strap, alongside a blue sunburst-dial edition limited to 500 pieces. Both watches feature a 40mm sandblasted aluminium case, titanium crown and case back, and the automatic B77 caliber with a 42-hour power reserve. The models display hours, minutes, seconds, and the date, and offer water resistance to 100 metres.
The 33mm BVLGARI BVLGARI models focus on decorative dial craftsmanship through mother-of-pearl marquetry construction. Each dial is assembled from approximately 400 individual fragments and paired with 12 diamond hour markers. The collection is available with a pink mother-of-pearl dial framed by rose gold details or a green version featuring a yellow gold bezel.
Image Credit: BVLGARI
Why This Trend Is Growing
- Seasonal Luxury Drops
- Limited summer-focused watch releases create space for collectible products that blend seasonal aesthetics with scarcity-driven demand.
- Lightweight Premium Materials
- Aluminium, titanium, and rubber combinations are reshaping luxury watch expectations by pairing durability and comfort with elevated design codes.
- Artisanal Dial Craft
- Intricate mother-of-pearl marquetry and diamond detailing signal growing potential for high-touch craftsmanship to differentiate compact luxury accessories.
Industries Being Reshaped
- Luxury Watches
- Heritage maisons are expanding beyond traditional steel and gold formats as casual, limited, and decorative models broaden premium watch appeal.
- Fine Jewelry
- Gem-set markers, precious metal bezels, and ornamental dials connect watchmaking with jewelry design, supporting hybrid products with stronger emotional value.
- Premium Materials
- Advanced lightweight metals and refined natural inlays are becoming key enablers for luxury products that balance performance, artistry, and exclusivity.
