Unlike most ready-to-drink cocktails that are packaged in cans, BuzzBallz Chillers are sold in ball-like containers with pop-top lids. The products are offered in varieties like the Sour Apple Chiller, made with fruit juices and orange wine, as well as others like Horcata, the Choco Chiller and other fruity varieties featuring pineapple, strawberry and watermelon.
These 187-milliliter cocktails offer a refreshingly different way to enjoy alcoholic drins crafted with 100% juice and premium ingredients—all with less sugar than other leading brands and without the high fructose corn syrup.
Like cans, BuzzBallz's containers are 100% recyclable and are actually infused with an enzyme that helps to break down plastics if they happen to end up in a landfill by being improperly sorted.
Image Credit: BuzzBallz
Key Themes Behind This Trend
- Ready-to-drink Ball-container Cocktails
- Innovative cocktail packaging using ball-like containers with pop-top lids opens up new possibilities for RTD products.
- Premium Ingredient Ready-to-drink Cocktails
- Consumers are increasingly interested in premium RTD cocktails made with 100% juice and less sugar than leading competitors, creating opportunities for brands to differentiate themselves.
- Eco-friendly Ready-to-drink Packaging
- Eco-conscious consumers are increasingly looking for RTD packages that are recyclable or biodegradable, leading to opportunities for packaging innovation.
Where This Applies
- Alcoholic Beverages
- Opportunity for alcoholic beverage brands and manufacturers to introduce new packaging designs, premium ingredients, and eco-friendly packaging to stay competitive in the RTD market.
- Packaging
- Innovators and manufacturers in the packaging industry can capitalize on the trend of unique packaging designs, eco-friendly materials, and ease of use, especially in the RTD market.
- Food and Beverage Retail
- Retailers can capitalize on the trend of demand for premium ingredients, unique packaging designs, and eco-friendly packaging by stocking and promoting RTD cocktails from innovative brands.
