Buzzana recently unveiled a beta of it latest social media networking platform, which provides millennials with a interest-specific content outlet. The networking platform allows consumers to create a profile and select specific topics they want to see, instead of being bombarded with anything and everything from other social outlets.
The new app is being described as "an Apple News meets Facebook" type of networking site. This platform works for millennials who are overwhelmed with ads, selfies and images of food that consume their social feeds. This app will allow users to focus on things they really enjoy such as tech or fashion. The site also allows users to follow, like and comment on all relevant topics as well.
Additionally, Buzzanza uses the power of the crowd to determine whether a post is relevant or not. For example, if a post receives a certain amount of negative responses, it will automatically be removed from the channel.
Key Themes Behind This Trend
- Interest-specific Content
- Opportunity for social media platforms to provide users with customizable content based on their specific interests.
- De-cluttering Social Feeds
- Potential for developing platforms that eliminate unwanted content and streamline social media experiences.
- Crowd-powered Filtering
- Disruptive innovation opportunity to use the power of the crowd to determine the relevance of posts and remove irrelevant content.
Where This Applies
- Social Media
- Social media platforms can adopt interest-specific content and de-cluttering features to enhance user experience.
- Technology
- Technological advancements can be used to develop algorithms and AI systems for effective content filtering on social media platforms.
- Market Research
- Market research companies can explore the use of crowd-sourcing techniques to gather insights and evaluate post relevance in real-time.
