ArtLifting is a social business for homeless people that provides a place for them to sell their art and earn an income. The business provides them with social and financial support and encourages their skills. The original prints are sold to interested buyers and the artists receive 55% of the profits.
This business for homeless people allows them to feel empowered instead of like they're receiving a handout or a charity case. The confidence that is sparked by that feeling positively influences every aspect of their lives.
At the same time as it promotes and sells their artwork, ArtLifting shares the participating artists' stories with the public. This sparks a greater interest in the art, spreads the word about the business as well as raises awareness about homelessness in general.