Elon Musk launched 'Burnt Hair,' his first fragrance to be sold through 'The Boring Co.' This fragrance is marketed as smelling like "The essence of repugnant desire," but the company did not elaborate any further or provide details on the exact scent profile. However, the bottle is showcased on the fragrance's preorder page.
The bottle takes a traditional luxury fragrance design with a large ruby-inspired gemstone on the top acting as the lid and a round, spherical base that extends outward toward the bottom of the bottle. This fragrance can be preordered for $100 USD, or $140 CAD per bottle.
Since the announcement of Burnt Hair by Musk a earlier today, the fragrance has already sold over $1 Million USD in preorders. The fragrance will ship to customers in Q1 of 2023.
Image Credit: The Boring Co.
Key Themes Behind This Trend
- Personalized Fragrances
- Creating personalized fragrances that cater to different preferences, moods and occasions can be a disruptive innovation opportunity.
- Unconventional Fragrances
- Experimenting with unconventional scents like burnt hair can lead to disruptive innovation opportunities in the fragrance industry.
- Crowdfunding Fragrances
- Using crowdfunding platforms to pre-sell fragrances can be a disruptive innovation opportunity for fragrance makers and businesses.
Where This Applies
- Fragrance Industry
- The fragrance industry can explore unconventional scents like burnt hair and use unique bottle designs in marketing campaigns to attract new customers.
- Personal Care Industry
- The personal care industry can explore personalized fragrances that cater to different preferences and occasions, and market them as luxurious and indulgent products.
- Crowdfunding Industry
- The crowdfunding industry can provide a platform for fragrance makers and businesses to pre-sell and gather feedback on unconventional fragrances before bringing them to the market.
