The Burberry With Love Christmas 2013 campaign captures the frantic, hectic energy of last minute gift purchases.
The theme of the campaign is "the art of giving and the idea of shared festive love," so burberry-clad couples brave the winter weather to find the perfect gift to show their significant other they care. The shots channel overwhelming spirit of the Holiday season that everyone can related to. The gold-themed series features beautifully wrapped boxes and bags that will surely get your excited about the onslaught of gifts you will give and receive this Christmas.
The print campaign is also accompanied by fun social media events, such as an Instagram countdown to Christmas and real-life events taking place at the Regent Streets and Covent Garden Stores.
Why This Trend Is Growing
- Branded Christmas Campaigns
- More companies could create holiday campaigns that not only promote their products but also capture the spirit of the season through their messaging and imagery.
- In-store Social Media Events
- Brick-and-mortar stores could use social media to drive traffic and create buzz by hosting special events and offering exclusive deals during the holiday season.
- Gift-based Advertising
- Promoting gift-giving could be a powerful advertising strategy, as it taps into the emotions and sentimentality of the holiday season and encourages people to buy products for loved ones.
Industries Being Reshaped
- Retail
- Retail companies could use branded Christmas campaigns and in-store social media events to boost sales and drive foot traffic during the holiday season.
- Advertising
- Ad agencies could leverage the emotional appeal of gift-giving and create holiday campaigns that resonate with consumers and promote their clients' products.
- Event Planning
- Event planning companies could partner with retail stores to create unique and engaging holiday events that draw in customers and create a festive atmosphere.
