Nats Toys creates a range of building block plushies that are both fun and versatile for kids with their CUBEziez concept. These toys are soft and cuddly and are inspired by wild animals like giraffes, owls and even underwater squids.
The brand's unique toy concept is fun for imaginative play but is also a great idea when building forts or when child-proofing a crib or bed. These adorable building block plushies can even be used to build temporary seating or a comfy cushion that comes in handy during nap time.
Whether used at home or in the classroom, CUBEziez are sure to appeal to kids who love to express their imagination. Nats Toys is currently running a Kickstarter campaign to make the product available for the masses. Once funded, consumers will be able to choose from two intitial CUBEziez products and will later have the opportunity to gain rewards and freebies with every purchased product.
What's Driving This Trend
- Building Block Toys
- The trend for building block toys is growing, providing opportunities for products that stimulate creativity and intelligence.
- Plush Toys with Surprising Use
- The trend for plush toys with versatile uses provides opportunities to produce toys with added value that meet the needs of a growing number of parents who want to provide both fun and useful times for their kids.
- Building Cushions for Kids
- The trend for products that can be used not only as toys, but also temporarily as cushions for nap times, child safety or seating solutions, provides opportunities to introduce multi-functional products to the market.
Who This Affects Most
- Toy Industry
- The toy industry can capitalize on the growing trend for building block plushies by introducing new designs and a wider range of products that cater to different age groups and interests.
- Home Industry
- The home industry can benefit from the trend for plush toys that can serve as temporary seating or cushioning solutions by producing products that combine functionality and style, and are tailored for both kids and adults.
- Education Industry
- The education industry can leverage the trend for building block toys and plushies with versatile uses to provide interactive and innovative learning tools that promote creativity, problem-solving skills and social development for kids of all ages.
