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Tiger Woods Paints Buick "Art Rivera" Campaign

 - Apr 23, 2008   Updated: Jun 21 2011
References: youtube
The talented Tiger Woods stars in this new artistic "Art Rivera" spot for car maker Buick.

Woods carefully shoots color-filled golf balls at a white canvas. The campaign highlights the attention to details, thought and care coming together to create something beautiful: in Wood's case an artistic painting, and in Buick's case a superb car.

The ad was directed by Andrew Douglas for Leo Burnett ad agency, Chicago.

Implications - The art world may be considered opposing to that of the sports world, therefore presenting two areas that function as a good jumping off point for businesses who wish to expand their target demographic. Through using a famos golfer who creates art in a car commercial, Buick appealed to consumers who appreciate sports, art and automobiles.