"Buddy started life as a rather silly concept -- a mirror that tweets," Buddy writes on its Sidekick Studios profile. "We brought this idea to a workshop run by NESTA exploring how networked technologies could transform public services, where we met clinicians from the South London and Maudsley, a leading mental health care organisation who thought there could be something in it for people recovering from mental illness."
But what Buddy has turned into is certainly far from silly. Essentially, it's a virtual therapy app that allows users to respond to questions, record how they feel and then track patterns. Users are given tips on how to change behavior -- tips that are sent straight to a cellphone. Of course, setting up appointments are also made easy and convenient through this app. Buddy is meant to be a tool that is used "by and with" therapists so that the ultimate change can occur.