The Bruno Pieters Spring/Summer 2010 ad campaign portrays a minimalist form of photography. Iekeliene Stange, shot by Frederik Heyman in this futuristic, eerie ad, looks stunning in every shot.
The simple layout and well-lit setting of these prints allows the eclectic ambiance to fit well together despite the difference in the contrasting backgrounds.
Simple and strange, this campaign is sure to engage its audience and leave them wondering and wanting more.
Implications - With North American society becoming increasingly stressful on consumers, minimalist designs are becoming attractive to the general population because of its ability to lessen stress. Corporations looking to gain an edge over their competition may consider using minimalist designs for their products.