You as a Hand Puppet

Playful Brother Creativity School Campaign

Brother Creativity School has released these ads that show people as hand puppets in order to promote enrollment at their school so you can be creative and think for yourself.

“If somebody else chooses for you, then it's not you. Learn advertising at Brother Creativity School,” reads the ad copy.

The ads were photographed by Andrés Cortinez for Trendy & Cool, USA with creative/art direction by Daslav Maslov and copy by Sebastián Mopardo.

Implications - XX.

For those who always drag their heels when it comes to registering for school or enrolling in classes, these playful Brother Creativity School campaign ads should inspire you.

Playful Advertising Campaigns
Disruptive innovation opportunity: Exploring creative and unconventional approaches to advertising can capture consumer attention and inspire action.
Promoting Individuality and Self-expression
Disruptive innovation opportunity: Developing educational programs that encourage individual thinking and creativity can cater to the growing demand for personalized learning experiences.
Visual Storytelling in Marketing
Disruptive innovation opportunity: Leveraging visual storytelling techniques in advertising campaigns can effectively engage and connect with the target audience.

Who This Affects Most

Advertising and Marketing
Disruptive innovation opportunity: Incorporating innovative and interactive elements into advertising strategies can challenge traditional marketing approaches and enhance customer engagement.
Education and Training
Disruptive innovation opportunity: Introducing alternative teaching methods and curricula that foster creativity and independent thinking can disrupt the traditional education system and meet the evolving needs of learners.
Photography and Creative Arts
Disruptive innovation opportunity: Integrating photography and visual arts into advertising campaigns can create unique and memorable brand experiences, generating new possibilities for artistic collaborations.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 22%
Freshness 8%

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