Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Sweet Seaside Editorials

The Brooke by Grant Yoshino Shoot for FGR is Wetland Wonderful

— July 23, 2011 — Fashion
The Brooke by Grant Yoshino Fashion Gone Rogue photo shoot is a perfect example of the power a great location, stylish (and seasonal) wardrobe selection, and strong color contrast in an editorial.

The Brooke by Grant Yoshino Fashion Gone Rogue editorial is the latest in the rapidly developing career of Grant Yoshino, a three-year fashion photography veteran who moved to Los Angeles from San Jose in 2008 to pursue his passion. Now a full-time shutterbug, Yoshino has established himself as one to watch in California. His work has appeared in campaigns for major brands like Warner Brothers Records, FORD Models and Lucky Magazine.

In this shoot, Yoshino's talent comes into the picture when you consider the deft lighting each photograph has. Not only does he accentuate model Brooke Ford's natural beauty by contrasting her soft, angular face in monochrome shots, he helps Ford appear fierce in a bright, direct shot of her face, and also manages to evoke a sense of organic beauty when he captures her on wet sand near the water. Each of these snaps help make the Brooke by Grant Yoshino Fashion Gone Rogue the quintessential Yoshino photo editorial. Enjoy.

Implications - When a company is selling a product, they are also selling a brand image. One of the best ways a company can ensure their products connect with consumers on an emotional level is by investing in marketing that contains strong non-verbal indicators of the company's image. A location by the beach implies a carefree, fun, and flighty type of brand, and it embeds the image of unbridled childish glee in the subconscious of consumers.