I don't see how you can watch the Brixton 2011 summer video and not want to hop on the next flight to the West Coast. The clip shoots different individuals engaging in various activities that range from skateboarding to jam sessions out in beautiful sunny Californian weather -- that and the clothes they're wearing.
Previously, we featured the SS 2011 collection from the brand. The Brixton 2011 summer video is more specific to one season with a completely different video that displays the clothes in action. Once again, the clothes pretty much reflect what the brand is going for: casual, simple and lightweight.
The Brixton 2011 summer collection is out now with lots to choose from for both guys and girls.
Why This Trend Is Growing
- West Coast Lifestyle
- Opportunity for brands to develop products that reflect the casual, active lifestyle portrayed in the Brixton 2011 summer video.
- Summer Wear
- Seasonal opportunity for fashion brands to produce lightweight, comfortable clothing suitable for warm weather activities.
- Visual Marketing
- Increased use of visually stunning, lifestyle-focused marketing material to showcase products and create aspirational branding.
Industries Being Reshaped
- Fashion
- Opportunity for fashion brands to create seasonal collections that reflect the West Coast lifestyle depicted in Brixton's summer video.
- Sporting Goods
- Market potential for sporting goods brands to develop products that suit the warm weather activities showcased in the Brixton 2011 summer video.
- Tourism & Travel
- Opportunity for tourism and travel brands to promote West Coast destinations and activities through visually appealing marketing campaigns such as the Brixton 2011 summer video.
