Representating yourself in a shared virtual reality is a growing phenomenan but could it be a lucrative one? Seems the guys in the UK who set up "Cute litte boys" targeting the gay community think so... Not content with a virtual you - you can now bring your avatar into the real world as a key-ring, a mug, a fridge magnet or maybe a jigsaw......
Implications - The last few years have seen a proliferation in the number of products and online properties that require consumers to behave virtually. FourSquare, the Sims, and Second Life are a few of the games that have exploded in the last few years. Corporations can capitalize on this burgeoning market of consumers by creating games, products or advertising that appeals to a consumer's desire to create an animated, slightly altered version of themselves.
Bring your Avatar into the Real World
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