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Bright Luggage

— March 25, 2006 — World
Plain black Samsonite's are yesterday's news. Command your spot in the limelight with fashionable luggage in a myriad of colors and patterns. With options like "java blue" and "balmy orange", that grumpy lawyer will never run out of the baggage claim with your suitcase again.

Check out whirledevents.blogspot.com for a steady stream of trends in the gift market.

Implications - As more and more people of the world are entering the middle class, there are more consumers that are participating in air travel. Due to limited infrastructure in many airports and on many airlines, this means that congestion is a huge inconvenience for consumers. Thus, anything to make the flying experience faster and easier will be coveted by frequent flyers.
Trend Themes
1. Colorful Luggage - Businesses in the luggage industry should consider offering luggage in a range of bright and bold colors, as this trend for fashionable luggage is gaining momentum.
2. Patterned Luggage - Offering luggage in a variety of patterns can also be a lucrative trend for businesses in the luggage industry looking to attract consumers who want to stand out at the baggage claim.
3. Personalized Luggage - A trend for personalized luggage, including monogrammed initials and customized designs, can present an opportunity for businesses in the luggage industry to differentiate themselves from competitors.
Industry Implications
1. Luggage Industry - The luggage industry should take advantage of the trend for more fashionable and personalized luggage options
2. Travel Industry - As the global middle class grows, businesses in the travel industry can benefit by offering services that make the experience of flying faster and more convenient for their customers.
3. Gift Market Industry - Businesses in the gift market industry can stay on top of trends for colorful and patterned luggage options, and offer them as gift options for friends and family who love to travel.
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