London-based fashion collective VIVENDII introduces the new collection for the season that is full of bright clothing designs. The inspiration behind the capsule references the digital world, specifically the one that existed during the 90s.
The capsule is formed of Anthony Oye, Ola Badiru, and Jimmy Ayeni, who all started as a group of bloggers back in 2011 before moving into the realm of styling. From there, the brand began and the e-store references iconic emblems such as Windows Solitaire and Tekken. The online store is modeled similarly to the classic desktop game of Solitaire, which is a prominent find in most computers during the 90s. There are also references to the classic arcade fighter Tekken throughout the platform.
Image Credit: VIVENDII
Why This Trend Is Growing
- Bright Clothing Designs
- Disruptive innovation opportunity: Develop sustainable and eco-friendly bright clothing designs using innovative materials and production methods.
- Digital Nostalgia
- Disruptive innovation opportunity: Create digital fashion experiences that tap into nostalgia and merge virtual and physical elements.
- Fashion Collectives
- Disruptive innovation opportunity: Foster collaboration between fashion bloggers and stylists to create unique and diverse fashion collections.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate technology into fashion to create interactive and immersive shopping experiences.
- E-commerce
- Disruptive innovation opportunity: Create online platforms that emulate nostalgic user experiences and enhance brand storytelling.
- Sustainable Fashion
- Disruptive innovation opportunity: Implement sustainable practices in the fashion industry, from material sourcing to production and distribution.
