The H & M Bright & Beautiful lookbook provides a peek at the typical preparation process involved in a girls night out. Closets messily stacked with apparel and bathrooms full of gloss are used to portray the scene, one that is certainly familiar to many fans of the label.
The Divided H & M line is showcased in each one of these playful images. Femininity is exuded by way of fluffy crop sweaters, tiered leather pieces and floral jumpers. Funky elements are also present as the models sported graphic print pieces reading "Meow" in bold.
Varying style motifs are present in this production, making it approachable on several levels. Depending on what one is looking for, shoppers can opt for skinny jeans, peplum cuts and acid wash.
What's Driving This Trend
- Preparation-themed Lookbooks
- Opportunity for brands to create lookbooks that showcase the process of getting ready for an event or occasion.
Who This Affects Most
- Fashion Retail
- Fashion retailers can leverage preparation-themed lookbooks to engage customers and showcase their product offerings.
