Bridget Fleming was clearly inspired by the success of the latest Mad Max film when creating the scenario for her latest photoshoot. Setting up shot in a vast desert, she tells a story of survival with the help of model Anja Konstantinova, who channeled her moody side. It's hard to figure out if she could be likened to one of the wives characters in the movie or Charlize Theron's. Either way, she's clearly a force to be reckoned with.
With bikes, leather and flowing dresses put into the mix, Bridget Fleming's photoshoot is full of epic energy. Each and every frame was styled by Shannon Desordre, who imbued the scenes with a sense of quiet urgency. The looks were perfected with subtle smudgy make-up by Nicole Thompson and deconstructed braids by Renya Xydis.
Key Themes Behind This Trend
- Desert Apocalypse Aesthetic
- The use of a Mad Max-style setting in these editorials shows an opportunity for disrupting the fashion industry with clothing and accessories that reflect a more rugged and utilitarian aesthetic.
- Post-apocalyptic Storytelling
- The survival theme of this editorial highlights an opportunity for disrupting the entertainment industry with more stories about post-apocalyptic worlds and strong female protagonists.
- Deconstructed Hairstyles
- The braids in this editorial show an opportunity for disrupting the beauty industry with more messy, undone hairstyles that are still chic and stylish.
Where This Applies
- Fashion
- The Mad Max-inspired clothing and accessories in these editorials show an opportunity for disrupting the fashion industry with a new aesthetic that values function and durability.
- Entertainment
- The survival theme and strong female protagonist in these editorials show an opportunity for disrupting the entertainment industry with more stories that feature women in empowering roles.
- Beauty
- The deconstructed hairstyles in this editorial show an opportunity for disrupting the beauty industry with more natural and undone looks that are still fashion-forward.
