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Nourishing Breast Milk Substitutes

The SMA® PRO First Infant Milk is Nutritionally Complete

— October 5, 2020 — Life-Stages
The SMA® PRO First Infant Milk is a scientifically backed product that is a suitable alternative to breast milk. Enriched with Omega 3 (DHA), the formula is ideal for those combining breastfeeding and bottle feeding practices.

"SMA® Nutrition is dedicated to understanding the complex structure of breast milk and to applying the learnings from nature to our own products. We have been leading research in baby nutrition for over 100 years and have produced SMA® PRO First Infant Milk, a nutritionally complete* breast milk substitute, expertly created with nature in mind to support babies’ unique nutritional needs," said the brand on its website.

Available in a ready-to-feed format that requires no additional prep, this product is vitamin-enriched, conveniently packaged and most importantly nourishing for an infant's healthy growth and development.
Trend Themes
1. Breast Milk Substitutes - Disruptive innovation opportunity: Develop new and improved breast milk substitute products with enhanced nutritional benefits and convenience.
2. Combining Breastfeeding and Bottle Feeding - Disruptive innovation opportunity: Create innovative products and solutions that cater to parents who choose to combine breastfeeding and bottle feeding.
3. Ready-to-feed Baby Formula - Disruptive innovation opportunity: Explore efficient and convenient packaging options for ready-to-feed baby formula products.
Industry Implications
1. Baby Food and Formula - Disruptive innovation opportunity: Introduce new and improved baby formula products that replicate the nutritional benefits of breast milk.
2. Health and Wellness - Disruptive innovation opportunity: Develop specialized nutrition products tailored to meet the unique needs of infants who consume breast milk substitutes.
3. Packaging and Convenience - Disruptive innovation opportunity: Design innovative packaging solutions for ready-to-feed baby formula products that prioritize ease of use and portability.
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