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Make-Ahead Breakfast Bites

Betty Crocker Creates a Ready-to-Go Morning Meal for Busy People

— April 9, 2015 — Lifestyle
It's easy to pull up to a fast food drive-thru for breakfast on the way to work, but that doesn't have to happen again thanks to these Breakfast Bites. Made ahead of time and chock full of everyone's favorite morning ingredients including eggs, ham and cheese, the Breakfast Bites come in a muffin form that is extremely easy to bake.

Simply put all the ingredients in a muffin pan, bake and Voila! Breakfast Bites! Since a number of them can be made at once, people can easily pack and freeze the remaining to eat on another day or even as a snack later on. Healthy, homemade and convenient, the Breakfast Bites will appeal to busy professionals who are conscious of what they're putting in their bodies.
Trend Themes
1. Make-ahead Meals - Opportunity for food companies to create pre-made, healthy breakfast options for busy professionals.
2. Convenient Breakfast Options - Opportunity for food companies to create more on-the-go breakfast options for busy professionals.
3. Homemade Convenience Foods - Opportunity for food companies to create homemade convenience foods that offer healthier options for consumers.
Industry Implications
1. Food Manufacturing - Companies can innovate packaged breakfast meal options by making them healthy and easy to prepare.
2. Convenience Stores - Opportunity for convenience stores to offer healthy breakfast options that can be made ahead and grabbed quickly.
3. Online Grocery Retail - Companies can innovate online grocery shopping by offering healthy, homemade breakfast options for consumers.
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