Twisted Breadstick Appetizers

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Domino's New Bread Twists Come in Sweet and Savory Flavors

— July 3, 2017 — Lifestyle
With a growing number of pizza chains making an effort to offer shareable appetizers and desserts, Domino's has debuted a new lineup of Bread Twists in a variety of sweet and savory flavors. Ideal for big summer get-togethers, the new breadsticks give consumers the option to add something a little extra to their standard pizza order.

The new Bread Twists from Domino's are breadstick-style bites made from the chain's signature pan dough. The dough is then folded into a twisted shape and baked to create a crispy exterior and fluffy interior. The Bread Twists are also seasoned with either a buttery-tasting garlic sauce, Parmesan cheese seasoning or cinnamon sugar. The savory versions are served with a side of marinara sauce for dipping, while the cinnamon version comes with side of sweet icing.

Trend Themes

  1. Shareable Appetizers — Restaurants can capitalize on the growing trend of shareable appetizers to boost sales and offer variety to customers.
  2. Flavored Carb Snacks — There is an opportunity for food companies to innovate and offer flavored carb snacks to cater to customers' sweet and savory cravings.
  3. Customizable Menu — Restaurants can differentiate themselves from competitors by offering customizable menus that allow customers to personalize their orders with a variety of flavors.

Industry Implications

  1. Fast-food Chains — Fast-food chains can offer menu innovation to their customers who are seeking variety in their food choices and exploring different snacking options.
  2. Food Delivery Services — Food delivery services can expand their offerings to include shareable appetizers and flavored carb snacks to cater to customers looking for variety and convenience.
  3. Food Retail Industry — The food retail industry can introduce flavored carb snacks to their assortment and provide customers with a new snacking option that's both savory and sweet.
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