Bread.Butter.Cheese is a food delivery service modeled after the drug dealing industry. Oh yes, I said it. Essentially, all their deliveries are done underhandedly through text messages. Their services are exclusively available to New York's East Village, and they only deal in the best.
Bread.Butter.Cheese's The Man takes the orders while also posting specials on their Facebook page (not so covert). Once the order is taken, it's delivered by a nondescript guy who discreetly exchanges the goods for cold, hard cash. It's details like this that makes life that much more interesting -- and fun.
Key Themes Behind This Trend
- Covert Food Delivery
- Opportunity for food delivery services to adopt discreet and underhanded methods of operation, similar to the drug dealing industry.
- Text Message Ordering
- Potential for businesses to offer food ordering services exclusively through text messages, providing convenience and privacy to customers.
- Nondescript Deliveries
- Disruptive innovation opportunity for delivery services to use nondescript individuals, enhancing the element of secrecy and intrigue.
Where This Applies
- Food Delivery
- Food delivery companies can explore covert operations and nondescript deliveries to attract a niche market of customers.
- Technology
- Technology companies can develop platforms to facilitate text message ordering systems for various goods and services, expanding the market for discreet transactions.
- Marketing
- Marketing agencies can capitalize on the novelty factor of covert food delivery to create unique and engaging campaigns for food businesses.
