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Brazilian 6emeia Project

 - Sep 24, 2007   Updated: Apr 13 2011
References: & woostercollective
The Brazilians have found some whimsical ways to liven up their storm drains. SAO! and Delufuent teamed up to create 6emeia, a project that involves painting the streets of Sao Paulo.

Implications - Graffiti artists create street art to express their perspective on pervasive social issues and make a subversive statement; this storm drain compares the pollutants that enter the drain to cigarette smoke entering a person's lungs. Businesses can use this practice to their advantage by creating revolutionary and rebellious campaigns in outdoor public spaces. The most successful of these ambient campaigns will also take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.