At CES 2015, the BRAVEN Balance is being introduced as a Bluetooth speaker that's ideal for those who live active lifestyles.
With its anti-slip exterior and IPX5 waterproof rating, the Bluetooth speaker is suited for both indoor and outdoor use, capable of tolerating those inevitable spills and drops. The easy-to-carry speaker was designed to be as slim as can be, perfect for slipping into a backpack or a bag before hitting the court, gym or the track. Another great feature of the Bluetooth speaker is that it has a built-in 4400mAh battery that's capable of charging mobile devices as needed. Plus, the speaker can be turned into a hands-free speakerphone with a built-in noise-canceling microphone. The BRAVEN Balance is available in six different colors, including lively lime green and black to suit all.
Key Themes Behind This Trend
- Outdoor Bluetooth Speakers
- Opportunity for companies to develop durable outdoor speakers with waterproof capabilities and built-in features like charging mobile devices and hands-free speakerphone.
- Active Lifestyle Tech
- Potential for businesses to create tech products specifically designed for individuals with active lifestyles, offering features like anti-slip exteriors and slim designs.
- Multipurpose Portable Speakers
- Disruptive innovation opportunity to design portable speakers that serve multiple functions, such as charging devices and acting as a speakerphone.
Where This Applies
- Consumer Electronics
- Consumer electronics companies can explore the market for outdoor Bluetooth speakers and active lifestyle tech products.
- Sports and Fitness
- Sports and fitness industry can incorporate active lifestyle tech products into their offerings, catering to individuals who enjoy outdoor activities.
- Mobile Accessories
- Mobile accessories industry can develop multipurpose portable speakers that offer additional features like device charging and hands-free communication.
