The Brass Van is Covered with 5,000 Pieces of Metal

 - Jan 4, 2011   Updated: Jul 6 2011
References: odditycentral
This odd-looking brass van is probably the heaviest and most durable vehicles on earth. Appropriately-named the Brass Van, this art car took almost 22 years to complete. Designed by the late Ernie Steingold, the Brass Van has around $15,000 worth of coins and 5,000 pieces of brass items.

The car can be seen at ArtCar World in Douglas, Arizona, and goes by the second name, 'California Fantasy Van.'

Implications - With so many new designs coming out each day, modern-day consumers are looking for the boldest ones out there. Products that contain an element of shock are appealing to customers who desire spontaneity in their lives. In order to stay on trend, a company could focus on this aspect of entertainment.