Angelina Jolie and Brad Pitt are launching their own line of traditional African Housewares. The Brangelina housewear line is expected to launch in Paris this September. Expect luxury pricing and custom goods handmade in Namibia where the couple currently resides. The proceeds of the collection will support the local Namibian community.
Implications - When celebrities start their own fashion line, there's no doubt that consumers will flock to purchase the first release. Society's obsession with luxury and Hollywood has always been used as a marketing tool. Those who actually make their own independent businesses will profit off their own names as well as the consumer's fascination with famous figures.