Trend Hunter's Innovation eLearning Series Covers Brand Love
Kanesa David — November 22, 2022 — TH Video
References: youtube
Trend Hunter's Innovation eLearning YouTube series covers How to Win Brand Love and how this allows companies to build customer loyalty. Brand love is defined as a passion for a brand based on an emotional connection that it makes. As a result of brand love, the consumer becomes insatiable and can't get enough of a particular brand. The four key pillars of brand love include loyalty, evangelism, commitment, and addiction.
Loyalty can be directly correlated to how consumers view the quality of your product. By ensuring that all of the products from a brand are high-quality and trusted by many, consumers will develop a sense of loyalty to a specific name. Commitment comes next. This is the notion that customers will want to keep utilizing your brand throughout their lives. To retain customers, brands also need to consider their potential customers in the future alongside their current ones.
The last component is addiction. This is not about whether customers want to use your product but whether they need to. This part of brand love emphasizes the importance of creating an "I can't live without it" quality to the product or brand. Brands that have dedicated rewards programs are preferred by 75% of consumers.
For more on Brand Love, check out Trend Hunter's free 2023 Trend Report.
Image Credit: Trend Hunter
Loyalty can be directly correlated to how consumers view the quality of your product. By ensuring that all of the products from a brand are high-quality and trusted by many, consumers will develop a sense of loyalty to a specific name. Commitment comes next. This is the notion that customers will want to keep utilizing your brand throughout their lives. To retain customers, brands also need to consider their potential customers in the future alongside their current ones.
The last component is addiction. This is not about whether customers want to use your product but whether they need to. This part of brand love emphasizes the importance of creating an "I can't live without it" quality to the product or brand. Brands that have dedicated rewards programs are preferred by 75% of consumers.
For more on Brand Love, check out Trend Hunter's free 2023 Trend Report.
Image Credit: Trend Hunter
Trend Themes
1. Emotional Connection Marketing - Opportunity to innovate brand building strategies that cater to customers' emotional needs and create an emotional bond with the brand.
2. Customer Retention Through Rewards Program - Opportunity to retain customers and create brand addiction by introducing dedicated rewards programs.
3. Future-oriented Branding - Opportunity to think about future customers alongside present ones to establish long-term brand commitment and loyalty.
Industry Implications
1. Marketing and Advertising - Branding agencies and advertisers can utilize the emotional connection trend to differentiate clients' brands and build long-term customer loyalty.
2. Retail - Opportunity to create loyalty and addiction through personalized rewards programs.
3. Customer Experience and Engagement - Brands can strategically build long-term loyal relationships with customers by catering to their emotional needs and future aspirations.
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