Jeremy Gutsche's brand innovation keynote references Trend Hunter's article format to demonstrate how brands can more effectively market their messages and products. The innovation keynote speaker identifies the three components of an article: simple, direct and supercharged. The first step in infectious messaging is to create a simple message. Complicated messages that leave room for interpretation will never be as powerful as those that are clear and direct.
While some may suggest that simple is another word for boring or mundane, simple messages actually travel faster and will be more likely to result in making a connection with consumers.
"As Jack Welch of GE put it, "Simple messages travel faster, simpler designs reach the market faster, and the elimination clutter allows faster decision making."
Simple messages lay the groundwork for effective marketing. Not only will consumers be more likely to remember a simple message, but a simple message is much easier to share.
For more insight into how to make your marketing direct and supercharged, check out the FREE copy of 'Exploiting Chaos' here.
Your Message Needs to Be Simple
More Stats +/-
Inspiration Comes From the Most Extreme Places
Non-Traditional Thinkers Offer the Maverick Ideas
Innovation Starts by Knowing Your Consumer
Rational Decision-Making Topples Corporations
Question Rational Thought
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Jeremy Gutsche's Brand Innovation Speech On Effective Marketing
- By: Jaime NeelyMay 17, 2013