The Brainwashing Machine is a clever art installation that plays with the term 'brainwash.' Taking a traditional washing machine, Austrian artist Michael Hacker created a self-portrait of himself, albeit a cute cartoon version. The opening of the Brainwashing Machine acts as a door to his mind. A bit too easy to access, some may feel.
Left out to dry on a standard rack is a brain-printed outfit, which was clearly just taken out of the Brainwashing Machine. Cleaned with Cerebral softener, Panic oxi and Medial detergent, Hacker gives onlookers a glimpse into his mind.
Created for the Die letzte Weltausstellung / Arche 2012 exhibit, the Brainwashing Machine is not only entertaining to look at, but also very thought-provoking. It encourages people to delve into their own vulnerable brains.