The advertisements for Brain Candy Toys are a unique way to deliver the educational toys store's message.
The series of four print advertisements shows equations with pictograms of nursery rhyme characters, such as the Three Little PIgs and Three Blind Mice. The intelligent concept is somewhat difficult for children to solve. The easiest is Cinderella though, as it is just subtraction and addition, whereas the most difficult may prove to be Humpty Dumpy, which requires the mathematic knowledge of exponents and brackets. The advertisements also call the viewer to recall their childhood stories to help figure out the solutions.
The Brain Candy Toys advertisements were created by Revolve agency in Nova Scotia, Canada. The advertisements are cleverly delivered and drive home Brain Candy Toys unique selling point of being educational and fun.