China is at it again with its weird innovations and odd contests, like this bra removal competition held in Gungzhou City. Participants in the competition try to undo the bras worn by models on a stage. The men stand in a line and each gets a turn trying to undo a bra in record time.
The fastest competitor wins not only bragging rights to their friends, but also 1,000 yuan for being the best. The most hilarious part about this bra removal competition is not actually the concept itself, but the fact that a woman came out the winner! The champion bra unfastener undid eight clasps in 21 seconds!
What Makes This Trend Stand Out
- Weird Innovation Competitions
- Opportunity to create other odd competitions that could go viral and promote a product/service.
- Gender-focused Competitions
- Introducing such competitions to other regions or industries for enhancing inclusivity and diversity, and to capitalize on the virality.
- Record-breaking Feats
- Launching challenges to break various records in different industries and markets to create a buzz around products and initiatives.
Sectors Adopting This
- Fashion and Apparel
- Host unconventional events and sponsor or endorse fashion weeks to drive engagement and brand awareness.
- Entertainment
- Create various unconventional entertainment shows that could go viral and increase viewership.
- Sports and Fitness
- Launching challenges/competitions, as part of fitness regimes or workout routines that could attract new customers and improve retention.
