The conceptual 'BR555' hair dryer has been designed by Jaekyu Jung as a minimalist accessory that will accelerate grooming protocol and stay out of sight when not in use. Featuring a folding design, the appliance is inspired by the Braun 550 series hairdryer from 1976 and is outfitted with a Sirocco fan that is decidedly more quiet than other options on the market. The folding design speaks to the need for compact, travel-friendly products as consumers seek to pare down the number of items they keep with them.
The conceptual 'BR555' hair dryer was explained further by Jung to Yanko Design: "I disassembled a couple of hairdryers to see how that works also how the internal structure looks like and designed for and then tried to make a 1:1 prototype model to check the scale. The 90° is cordless and is powered by Li-ion battery, the body is made of ABS plastic and has a high polished finish. Its foldable design reduces baggage space making it ideal for both traveling and everyday use.”
What's Driving This Trend
- Minimalist Haircare Tools
- Opportunity for disruptive innovation in creating simple, compact, and easily storable haircare tools.
- Silent Home Appliances
- Opportunity for disruptive innovation in developing quieter and less disruptive home appliances.
- Travel-friendly Personal Care Products
- Opportunity for disruptive innovation in designing compact and convenient personal care products for travelers.
Who This Affects Most
- Haircare Industry
- Opportunity for disruptive innovation in reimagining and improving haircare accessories and tools.
- Home Appliance Industry
- Opportunity for disruptive innovation in creating innovative and quieter home appliances.
- Travel Industry
- Opportunity for disruptive innovation in developing travel-friendly personal care products for consumers on the go.
